Head of Marketing

Job Description

32216

Job Title: Head of Marketing
Location: London
Package: GBP50,000 - GBP60,000
Industry: Insurance Type: Permanent
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A very-well respected client of ours a specialist Lloyds Insurance Broker based in the City of London are looking to appoint a Senior Marketing Executive.


The Company

We have a strong reputation among SME firms and in specific sectors including Financial Services, Investment, IFA, FinTech and Crowdfunding.


The Role

Implementing marketing campaigns and managing communications using online and offline channels
Development of marketing content and collateral, liaising with and managing oursourced creative designers where appropriate
Management of the email marketing system
Managing the websites using the website platform content management system and liaising where necessary with the website agency in respect of broader developments
Event management, including promotion, management of delegate lists and logistics
Marketing database management
Marketing management reporting to help determine the effectiveness of different campaigns
Contribute toward the development of the marketing strategies and new initiatives and campaigns
Management of the firms brand guidelines and ensuring all material conforms with the brand
Maintain and communicate the schedule of marketing activity and current status of the different intiatives and campaigns

Experience:

At least two years experience working in a B2B marketing team, preferably in a financial or professional services environment
Strong IT capability including MS Office applications, use of email marketing systems and website content management systems. Knowledge of Pardot would be an advantage.
Copywriting ability, particularly for email and web
Customer advocacy - ability to understand the customers perspective and develop appropriate marketing tactics
Database management - knowledge of Salesforce would be an advantage.

If you have the relevant experience or know someone that does please contact us now on 0203 727 2315 or email us at derrick@lawesgroup.co.uk lt;mailto:derrick@lawesgroup.co.ukgt;

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To view all Current Vacancies or for more information on our Refer a Friend scheme, contact one of our consultants or visit our website www.lawesgroup.co.uk lt;http://www.lawesgroup.co.ukgt;.

Please Note: Due to the sheer volume of applications we receive, we will only contact successful applications. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful.

consultant

This job was posted by.

Derrick Smart

Tel: 0203 727 2315
Email: derrick@lawesgroupt.co.uk

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